Success doesn’t happen overnight. It requires concerted effort and strategic planning by the people at the topmost level of a company focused on achieving shared goals. Vertical integration is one method that all successful companies worldwide utilize to get a competitive advantage and survive successfully. Companies make an arrangement whereby every stakeholder in the value chain and/or supply chain, i.e., the raw material suppliers, manufacturers, distributors, and retailers, are integrated into the same system having consumers at the endpoint. The West Bengal market is full of giant steel companies, and Concast is one brand that has carved a niche in the sector by producing TMT steel bars in Kolkata of the highest quality and affordability.
Concast believes in strategically employing vertical integration to achieve company goals. Here are a few ways in which they have adopted this approach successfully. The integration has been both forward and backward.
These are some of the vertical integration approaches that the company has adopted over the years to generate profit, achieve a significant competitive advantage, and make it to the list of top TMT bar companies in Kolkata. Integration of such a robust arrangement into the value chain has been the key to achieving favourable outcomes in the market.